AdWords pay-per-click advertising program of Google. Similar to other AdWords pay-per-click advertising program, but the other side of the coin, AdSense, make a very powerful advertising program. I'll get to a point, for now let's look at AdWords and how it works.
With AdWords, you can create your own ads or you can have a design team for your Google advertising campaign. When you create an AdWords ad, they appeared on the internet as soon as you finish making it. You have full control over your budget because you only pay when your ad is clicked and you can set your own limits every day for what you are willing to pay. There is no minimum budget or locked in the time you have to run a campaign. You choose keywords that you want to target, so you get targeted traffic from your ads - people who are looking for specifically what you are offering.
You can rely on Google to support fast, friendly and knowledgeable when you need it. In addition, you can access Google Adwords performance reports that keep you informed about how well your ads are doing so you can make the necessary changes.
You know all that sounds very much like another pay-per-click program, but now let us see the other side.
AdSense ...
AdSense adds a powerful punch to the AdWords program and gives website operators the ability to make money from their websites by displaying Google ads (which comes from the AdWords program). So, as an AdWords advertiser, you have got an advantage in that the operators of sites that provide high quality content for the browser and because of your keywords, your ads appear on their website in a clear view of individuals who are looking for a product or service.
As a website operator, you can choose keywords for AdSense programs relevant to the content you provide. The keywords will attract relatively ads to display on your Web site, the things you are interested in your browser, which adds value to the information given to your visitors. When your website visitors click on Google ads, you earn an income from that click. Providing high quality and worth, the relative content is the key to making money with AdSense.
AdWords and AdSense win-win proposition for advertisers and site operators. Advertisers are getting targeted traffic to their website with minimal cost and site operators make money to have ads displayed on their website. AdWords and AdSense welcome the addition of the world of e-business and internet marketing.